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  • Added Value Promotions
  • Definition of clear and simple messages
  • Focus on loyalty and demand increase
  • Multiplatform consumer programs
  • Opinion leader training

Zespri Body Pump Les Mills Workshop


Opinion leaders can have a strong influence with their target market, which is why we partnered with Les Mills, a New Zealand company specialized on total body workouts, passion for life and well-being. In their Mexico franchise, we trained the instructors, gym owners and nutritionists on the benefits of eating kiwifruit as part of an integral healthy lifestyle. Over 1000 trainers from all over the country participated and became brand champions for Zespri in 2006.

Body Pump Les Mills