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  • Added Value Promotions
  • Definition of clear and simple messages
  • Focus on loyalty and demand increase
  • Multiplatform consumer programs
  • Opinion leader training

Health Specialist activity

During the month of June, 2014 Zespri® Kiwifruit launched two events, one in Mexico City and one in El Salvador bringing together local media and Health Specialists. They all enjoyed a delicious breakfast prepared with both Zespri® varieties Green and SunGold. During the event the attendees had the opportunity to learn about Zespri® as a company, its varieties and the amazing nutritional benefits of Sungold and Green kiwifruit.

Health Specialist activity