Kiwi Salud Infantil
During the 2012 season, Zespri New Zealand kiwifruit supported four charities in different regions in Mexico in partnership with Soriana Supermarkets to promote healthy eating habits among children. Thousands of consumers played online and supported their selected charity. Through Imalinx, Zespri delivered the equivalent of $8,500 USD divided among the four charities. Zespri was certified by the National Chamber for Women and has become part of the 100 Responsibly Healthy Companies in Mexico for 2013. In addition, sales of Zespri kiwifruit during the 5 week period of the campaign increased 28% in Soriana Supermarkets.