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  • Added Value Promotions
  • Definition of clear and simple messages
  • Focus on loyalty and demand increase
  • Multiplatform consumer programs
  • Opinion leader training

U.S. Wines

The United States Department of Agriculture contracted Imalinx for the execution of a positioning promotion in high-end restaurants in Mexico City and San Miguel de Allende. The campaign's slogan: "U.S. Wines. Best Served with Friends" helped introduce new U.S. wine origins and labels.

U.S. Wines