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  • Added Value Promotions
  • Definition of clear and simple messages
  • Focus on loyalty and demand increase
  • Multiplatform consumer programs
  • Opinion leader training

Young consumers of US Popcorn

A program targeting consumers combining mass media and point-of-sale communication materials in 2012, formed part of the campaign focused on families with children promoting the healthy consumption of US Popcorn in Mexico and Costa Rica. The result of the mix was a 117% sales increase in the retail outlets that received the support.

Social Media- Facebook