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  • Advertising and Media placement
  • Consumer and B2B PR programs
  • Health & Wellness Communication
  • Media events and Press conferences
  • Spokesperson management

Spokesperson Program

With Paulina Abascal as a renowned celebrity chef and opinion leader for pastries and desserts, in 2010 we positioned blueberries as an added value item with a "more than just for cupcakes" approach. Participation in talk shows on radio and tv were part of the campaign; this culminated in a tie-in promotion with Pasión por la cocina" magazine. Winning consumers and fans visited Paulina's headquarters and took home an autographed and personalized book of desserts.

Spokeperson Management