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  • Focus on sales and awareness
  • Importer /Distributor programs
  • Industry trade show management
  • In-store promotions and brand activations
  • Market-adapted point of sale materials

Culinary Demonstrations

Through interactive classes held at the CESSA culinary institute in Mexico City, Chef Rod Jessick from Coeur D'Alene Resort in Idaho prepared a menu with WESTERN US products for future chefs and media. Buena Mesa, the food & beverage supplement of Reforma, a leading newspaper in Mexico featured a full page article talking about the innovation of U.S. cuisine.

Culinary demonstration