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  • Focus on sales and awareness
  • Importer /Distributor programs
  • Industry trade show management
  • In-store promotions and brand activations
  • Market-adapted point of sale materials

Exhibition Contests


Visibility is crucial to generate impulse purchases and positioning in the market. Super Max stores from Puerto Rico participated in the traditional Potato Lover's Month Exhibition contest as part of the Latin American adaptation. Working with the distributors, the buyer and the produce managers helped keep Idaho Potatoes in the program for more weeks, overcoming the price barrier and creating a loyal market in the region.


                                    Exhibition Contests