Promotion of US Popcorn
During the second semester of 2012, at the request of the US Popcorn Board, we developed a social media, print media and retail marketing campaign in Mexico and Costa Rica to promote US popcorn consumption. The objective was to show consumers the benefits of including popcorn as part of a daily diet. The campaign reached 1,530,000 people in Costa Rica and more than 2,000,000 people in México.
Because of this campaign, we created an alliance with one of the most important movie theater chains in Costa Rica where we negotiated important spaces to position US Popcorn.