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  • Focus on sales and awareness
  • Importer /Distributor programs
  • Industry trade show management
  • In-store promotions and brand activations
  • Market-adapted point of sale materials

Specialized Training


Technical and promotional training of store personnel, produce department managers and corporate buyers at Super Selectos supermarket in El Salvador, contributed to an imports increase of Idaho Potatoes in the market of over 100% making this one of the most successful seasonal promotions for the retailer in 2014. Participants responded to trivia questions to engage them with the information. .

Supermarket Training